Dan Siroker, Director of Analytics for the 2008 obama Presidential Campaign, walks through how they used data to win the presidential election. He showcases a collection of tools used including Google Analytics and Website Optimizer. Now the founder of the startup CarrotSticks, Dan also shows how he applied the best practices to his own startup.
Recorded at the Google Partner Summit 2009 at the Googleplex in Mountain View, CA on October 13th, 2009.
Duration : 0:48:1