Tag Archives: design
Sol Sender – Obama Logo Design Part 1 of 2
Part 1 of 2 Creative director Sol Sender tells the story of conception and birth of the Obama 08 logo, including the strategy behind it, developmental concepts and finalist designs for the identity not chosen by the campaign. Sender, now a strategist with design agency VSA Partners (http://www.vsapartners.com) in Chicago, was creative director and principal … Continue reading
Gotham: Barack Obama’s favorite font
Can the right font make the difference in a media-driven election? Barack Obama’s campaign is increasingly using the font Gotham for their “Change We Can Believe In” banners and other material. In this outtake from Gary Hustwit’s 2007 documentary “Helvetica”, type designers Jonathan Hoefler and Tobias Frere-Jones discuss the creation of Gotham. The font was … Continue reading