The second half of the year looks likely to see cutbacks for both local and central government, both are waiting to see where the cuts will be made.
To make these critical decisions, data is the key, in order to inform, direct and acquire growth; this can only be done with uninfected accurate data. Without this wrong decisions can be made, that could, in the long run, cost taxpayers’ money.
Some areas are already being proactive, looking at what can be achieved by managing their data better. They are checking and validating existing data to see that when decisions have to be made they will have the very best and up to date details to make their judgements. This has been made easier with the introduction of on-line data cleansing sites, allowing the fast turn round of data, firstly, identifying the errors that already exist within the data and then the ability to clean that data using PAF within 24hrs.
Now organisations can trust the data they hold, knowing that any goneaway suppression or deceased suppression are complete, new movers are identified and duplicates removed.
It is much harder and more expensive to obtain new customers than retain existing ones, using a movers service will give you the chance to keep in touch with your customers after they have moved by providing you with their new address.
Data can also be added, companies can carry out email address and telephone number appending, linking them to a postal address data to give a wider range of options, allowing authorities to choose how they communicate with their target market.
It is important for organisations to have the vision to maintain their data, to ensure they trust the data prior to making any major decisions.